The sunny landscapes of Croatia served as the backdrop for the thrilling launch of the new Ford Mach-E GT. This event was brimming with excitement, featuring three content creation zones, spectacular routes, and lots of electrifying visuals.

 

My role was to craft the event’s visual identity. I drew inspiration from the stunning Croatian sunsets, seamlessly blending their colours with the launch vehicle’s Cyber orange and Grabber blue hues. The result was a simple yet impactful gradient that not only harmonised with the environment but also effectively guided guests throughout the event. Complementing this was the bold typography, infusing the designs with a sporty style. I took charge of designing and preparing all print materials, event presentations, and gifts.

 

In addition to the visual aspects, I actively contributed to the event’s conceptualisation, which included the creation of illusion totems to welcome guests at the hotel, the development of electric ballroom visual backgrounds
for capturing social content, and planning after-dinner activities.

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Skills: Creative direction, graphic design, layout design, print design, art working,
idea generation.