In the collaboration between Lotus and Lego, my responsibility was to craft captivating and playful visuals intended for sharing on Lotus's social media platforms. I took on the role of conceptualising the initial ideas, providing guidance to the photographer and retoucher, and designing the final visuals for Lotus's Instagram grid and stories.

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My approach involved exploring the concept of perspective, aiming for a direct and compelling comparison between the Lego model and the actual vehicle. I also placed emphasis on the finer details, such as the steering wheel and headlights, using mirrors in some of the shots to highlight these features.

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Skills: Art Direction, graphic design, layout design, social media