Lotus Emira Practicality films and social content 

The brief revolved around producing films and social content to captivate Lotus customers following the successful launch of the Emira. This marked a significant achievement for Lotus, as the Emira represented their first car with practicality and everyday usability. Consequently, the content created needed to be both visually appealing and informative.

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In this project, I was responsible for devising the initial concepts and storyboards
for the film series, generating concise social visual concepts, and providing art direction for the overall content style. Once these ideas received approval from
the client, I proceeded to oversee the art direction during the film and photography shoots. I also played a role in post-production, collaborating with the retoucher, photographer, and film editor to achieve optimal results. Additionally, I designed the film graphics and final social content for the client’s use across their Instagram and social channels.

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Skills: Creative direction, graphic design, storyboarding, social media